Showing posts with label consumerism. Show all posts
Showing posts with label consumerism. Show all posts

The Confluence

 
Have you ever been referred to as a consumer? If you have, then you have been insulted. And worse than insulted, you have also been targeted by powerful men for moulding; socially-engineered into something less than you are. You have been belittled and dehumanized, reduced from a Whole being into a single part. You have been made into a statistic to be scientifically examined, reduced to an ever-hungry mouth for the producer to feed. As the producer is a parasite seeking to profit from you, being referred to as a consumer is not so different to being referred to as prey. Greedy prey, stupid prey - the fly who saw the spider's web but crashed into it all the same.

We must not be satisfied with being a feeder, a mere sucking mouth against the teet of hedonism. Ignorance is never bliss, it is uncertainty and frustration, the inability to see beyond the next fix. Ignorance means being unable to make and understand choices; it is the enemy of freedom. We need truth and enlightenment. There is more to us, which we must dare discover; a balanced being, a whole being, a free being.

It was only when reading the work of the world's first self-proclaimed anarchist that I came to realize all of this. And it starts somewhere extremely simple. How we are addressed shapes how we become, in the same way that being praised or insulted might raise or lower our esteem. Proudhon referred to his audience as 'citizen-reader', and it sent me into an upward spiral of thought and discovery.

The confluence -

A confluence is the point where two or more streams form into a single river. How many confluences make up the whole of us is perhaps beyond categorisation. In fact, even categorising things into neat little sections is suspect, as life and being is never so simple. Nonetheless, I will endeavour to present three large and definite tributaries which make up our totality. Ideally, we would all have an understanding and appreciation of these aspects, rather than being trammelled into any individual one. Understandably, we specialize in various places, and are not equally spread across all aspects of our being.

Economic - There are invariably those who value money above all other things, like Dragons upon their golden hoards. For these sorry people the term consumer might fit extremely well, for the concept of a consumer is a creature which exists wholly in the realm of economic transaction (Homo Economicus). They are the ones who want to get things with absolute certainty and familiarity, moving as the crow flies without appreciating the journey. They are easily malleable, and can be satisfied with any conditions provided they get their reward at the end of it.

They obtain their monetary rewards by doing what they would not like to do because they have the promise of spending it on something they want at the end of it. Monetary gain is the consolation for what is often dreary and unimaginative labour. Perhaps we all need to be cajoled into action sometimes and led along by the carrot on the stick a short distance. But to live exclusively for the weekend is to sacrifice five-sevenths of ones life to the machine.

Money is glorified beyond the sum of its parts and becomes a thing of value of itself, rather than a piece of paper used to promise the bearer such and such a sum. It also becomes the main unit of comparison and competition, such that one can never be satisfied with how much one has, for there is always someone with a little more. Thus the value of money is symbolic, rather than useful, and one's attachment to it is not the attachment to one's tools or actual needs, but a symbolic attachment. It is to build oneself on an imaginary foundation (and we call such people 'realists'!) To be disdainful of such a one-dimensional money-clutching character is not elitism - it is simply being something more than an unimaginative creature!

I should like to think that the hypothetical hoarding Dragon I have described above does not really exist. I should like to think that the bulk of our species is somewhat more subtle, and that economic realities are not the be all and end all of existing on this Earth. To the enlightened, economics is but one tributary leading into the river of totality. Economic calculations are a necessary head-ache but one which we would all rather was done away with it. Spending power might illicit the occasional burst of joy, but this would not be an addiction, but an occasional vanity.

Political - Everyone should be political. Not because there is much gain in it, but rather to prevent suffering losses for it. At least in our present epoch of representative democracy (demagoguery), politics is very much a case of damage control. It is equivalent to self-defence.

What is the value of a voice? What is the value of a vote and a movement? I should answer that these things are as valuable as the 'economic' category above. Just as obtaining things by exchanging currency can cause good feelings, so too can discussing things. The difference of course is that discussing important things is free.

The power is there, waiting to be taken, and it costs nothing but effort and time. We should long to have a share of power in government and public affairs, as it is in our interests to do so. The disillusionment with a crooked system (see any currently existing system) only feeds into that system. One of virtuous and balanced character should strive to create something new if the existing surroundings threaten the virtuous. This also is a political action.

Spiritual - The concept of spirituality is one stained by misunderstanding, misuse, and mistrust. Understandably so! Our first introduction to spirituality often comes through dogmatic religion, which drives the dissatisfied toward atheism. Conventional religion is so flagrantly repulsive that it encourages us to denounce spirituality as dangerously stupid, for the most dogmatic of priests oppose all other aspects of human being (such as scientific endeavour) which they consider threatening to their little bubble of perverse power. This might also lead to rational and open-minded religious people being 'tarred with the same brush'.

The necessity of a specific God, or belief in a certain set of scriptures, is also a problem for spirituality. There is nothing worse than competitive religions. Only tolerant religious groups should be tolerated! For that reason I believe spirituality requires total openness and should be proclaimed as an universal individualism. It is a deeply personal experience where, paradoxically, the personal vanishes - for self and all often become interwined during such experiences. But the personal does not vanish forever, and the individual is still left to interpret and ponder their experience, and that is what makes such a spiritual moment special.

I wish here to purify the idea of the spiritual, including within it things we can immediately identify with: to aimlessly observe a white horse grazing in a gladden field; to be lost in a piece of music and to forget time; to see the logic in the absurd; to be part of the unexplainable life of the city; to use language in a nonsensical way; to create art in luminous splendour; to touch the nose of a cat with your own; to imagine one is a sorcerer of a lost race saving a dying realm; watching smoke rise from an incense stick recognising that it doesn't really go anywhere; these are all spiritual experiences.

The spiritual does not align with what is arrogantly called 'the real world', and it is not just a consolation used to maintain a regimented life. The spiritual must be purposeless when all around us demands 'as the crow flies rationality', and accumulation, and severity, and pretension.

Real poverty lies with those who are incapable of fully appreciating this side of themselves. The spiritual does not need to be mutually exclusive with other more 'practical' aspects of our being; they can all co-exist.

Close -

Like any Virtue Ethicist I stand at the foot of the mountain I have raised, dwarfed by its splendour, cast into its shadow. Is it an impossible task to be a balanced and virtuous creature?

Selim 'Selim' Talat

Desire and Individualism

If thou wilt make a man happy, add not unto his riches but take away from his desires.” - Epicurus

How better to start an article on desire than with a quote by Epicurus - called by many the happiest man who ever lived. And before we continue, let us not equate the 'man' in his quote with an actual, male man. Epicurus was one of the few ancient Greek philosophers to teach women and slaves. Now, to deploy some counter-intuition!

The culture of desire we find ourselves in is often labelled 'individualistic'. This seems intuitive - a desire fulfilled means someone is getting what they want. Yet desire is not an individualism. Desire comes from outside of the self, and depends on an intrusive external object to manifest itself. It is not a creative flourishing or self-expression; desiring something and getting it does not make you a unique individual. We do not choose to desire things, we merely choose between desires. This means that desire can, and is, engineered from without.

If the ability to desire something were determined from within me, I could look at, say, a tissue and desire it! Yet the tissue is already mine, it is not separate from me. In the shaky language of property, I 'own' the tissue. Where is its mystique, its appeal? The tissue has none. I desire only the superior tissue - the iTissue 5G, with its multivarious (but ultimately futile) gadgets. This new, special tissue lies beyond my grasp, and that is precisely its appeal. Once something is claimed, tasted, possessed, it loses appeal, revealed as the charlatan it is. So, it cannot be said that my desire is individualistic, because once obtained the desire creates no inner-fulfillment. It is only when a desire is unclaimed that it can promise fulfillment.

By comparison, if I wanted a lute I could get one, but I would need to work on playing it. The lute would be the beginning of an endless journey of self-discovery and creation. My desire to become better at the lute is vague, an adventure through mist. It is a journey that can be entirely unique to myself as an individual. My creative urges on the lute would be spontaneous, seemingly emerging out of nothing; out of my self? Only I can fulfill this want to become a master-lutist! Whereas the desire for the iTissue 5G is direct, highlighted and colourful like the petals of a flower. Like a bee I would have to buzz along a certain prescribed path to then obtain the snazzy tissue of my dreams. Most people can fulfil this desire, ending up in the same place as everyone else, and so it does not differentiate them from other desirers.

To continue on from the previous point, the word 'individualist' is bandied about and hurled at those who are possessive of material objects. Yet to participate in rampant desiring (i.e. consumerism) is not 'greed', it is artificial 'need'. It is the lack of individuality, rather than an expression of it. It demonstrates the individuals inability to complete themselves. It is the most obvious form of conformity available to us today! It may be disguised as an individualism - promising uniqueness or identity for example - but this is a mere deception. Desire operates at the level of 'Man the herd-beast'. Desire is encouraged by our environment, it is generated by masses (if I had to simplify the history of Man into a single sentence, I would proclaim: 'He has one. Therefore I want one!')

This herd mentality obscures the true quality of the things we desire. Desire obscures quality, it does not indicate it. Things that are desired are desirable because they are desired. A thing will be talked about because it is talked about. This is herd, not an individualism. Furthermore, things can become ultra-desirable by virtue of being exclusive, to make one feel special for obtaining them. This is an equally spurious reason to desire something. To bring these general claims into reality, let us consider the following.

Advertising in the previous era would emphasize that by obtaining a product, this would raise one above all competition; towering over the meagre herd, offering a step-up into this dream-world of glamour and envy. Today's advertising tends to be different. It promises to share an experience with our herd (such as a party-inducing bucket of factory-farmed chicken) and to demonstrate just how much one is enjoying oneself among said herd. Both are deceptive ploys, and both are overly concerned with the herd. Again, it does not sound terribly individualistic to me.

This demonstrates how desire is dependent on what others think and feel. It is thus further removed from 'individualistic greed'. Intuitively, it is much easier to explain rampant material possession as an individual not considering what everyone else thinks. This I believe to be the wrong way round; it is someone all too conscious of what others think and feel who wants more than everyone else. Yet there is another reason why desire cannot exist within a healthy individualism: self-control.

For desire is not 'used up'. The faster one fulfills desires, the more one wants. For instance, suppose I desired a pair of new socks once every week. I would become accustomed to obtaining one new pair of socks a week. Without that one pair of socks, I would feel frustration, and emptiness. Yet suppose that one pair was not enough and I lost my discipline. I now purchase two pairs of socks a week. I now need more socks, and more, and more. When the novelty of two pairs falls away, I will need three, then four. Eventually, I am obtaining five new pairs of socks a week, and I become accustomed to this. Obtaining more socks hasn't made me want less socks, it has made me want more. Desire operates in cycles of wanting, followed by acquiring, followed by brief fulfillment, before returning to 'want'. Paradoxically, being able to get what one wants faster, simply leaves one desiring more, as the cycle of 'want' and 'acquire' is shortened.

These cycles of desire cannot be overcome in their entirety - we are desiring machines. For this reason, I do not call desire an individualism; desire does not represent our individuality (and to paraphrase Max Stirner somewhat, they hardly belong to us at all). An understanding of ourselves as creatures of 'yesterday-today-tomorrow' could help us understand where our desires come from, and such an understanding provides us with greater self-control. Yet nothing can extinguish desire itself, no matter how much we wish to. The pursuit of relinquishing desire is itself a painful task. The biblical saints used to go out into the desert to escape material temptation - something even I would balk at! Desire in and of itself is no evil, no guilt, nor shame. As imperfect beings we are bound to have a few vices. It is merely the means of obtaining our desires - namely how much harm they cause on the way - that should provoke ethical alarm.

My conclusion is simple. Being surrounded by desire is not an indicator of individualism. To be put-upon and judged is not the breeding ground of self-development and a healthy individualism. Freedom to be a self-mastered individual is freedom from rampant desiring. We should not measure happiness in how often we obtain what we desire; whoever dies with the most toys dies the emptiest.

How soon once one has possessed something, is one possessed by it?

Selim 'Selim' Talat

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